Just Add Coffee, a coffee shop in Taylorsville, Utah, has run afoul of the Mormon church because of an ad showing the angel Moroni with coffee pouring into his horn:T-shirts being sold at the coffee shop feature an image of the angel Moroni, the golden statue of a male figure in a robe blowing a trumpet that sits atop many LDS temples. In the Just Add Coffee version, Moroni's trumpet is angled upward as coffee from a pot is poured into it.
"It was a spoof," Beazer said. "It was meant to be fun."
It apparently didn't amuse the LDS Church, whose members are discouraged from drinking coffee.
In a letter sent to Beazer's home last week, the shop owner was informed that the image of Moroni is a registered trademark of the LDS Church. The letter also requested that Just Add Coffee discontinue use of the image in advertising campaigns.
Ah, well. I guess you can trademark an angel. Apparently the shop is discontinuing the shirts. It sounds like someone missed his morning cup.
