P&G apparently had taken all it intended to about the satanism rumors that had circulated for years. A jury has awarded $19.25 million in a suit against four Amway distributors for spreading the rumors:
The company alleged that Amway Corp. distributors revived those rumors in 1995, using a voice mail system to tell thousands of customers that part of Procter & Gamble profits went to satanic cults.
The company’s claim was based on the Lanham Act, which prohibits unfair competition and false advertising.
“This is about protecting our reputation,” Jim Johnson, P&G’s chief legal officer, said in a statement Monday. “We will take appropriate legal measures when competitors unfairly undermine the reputation of our brands or our company.”
The former Amway distributors thought they’d be exonerated and were shocked by the jury’s verdict late Friday, said Randy L. Haugen, one of the defendants.
Yes, as the defendants lawyers point out, P&G is a big corporation using their vast resources against four regular joes. But I can understand why P&G would get tired of the false rumors. See Snopes.com for a refutation of a variation satanism charges against P&G
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