Well, don't bank on it, but at least it doesn't seem to be for Bob Guccione and Penthouse magazine. Of course with mags like that there's only one way to go but down, and that's where they've been heading, according to "Steve Greenberger, a senior vice president and director of print media at Zenithmedia, a media-buying firm:
“The circulation’s been declining, and the editorial content is a lot raunchier than most clients will accept. Even alcoholic beverages and tobacco companies are saying, ‘This is starting to be too much’.”
Somehow I suspect society will recover from its overdue demise.