Thursday, January 22, 2004

MEL SCREENS TO EVANGELICALS

Mel Gibson continues to screen his film 'The Passion' to select audiences, most recently to 5,000 ministers:
Famed film actor and producer Mel Gibson told 5,000 pastors yesterday that "there will always be opposition" to films on the Gospel, "but you have to stand your ground and slug it out."
Mr. Gibson also told the gathering of evangelical and charismatic Christian clergy at Calvary Assembly of God Church that he was grateful for their "spiritual support." The pastors had assembled for a showing of his soon-to-be-released film "The Passion of the Christ."
"I think this work can change things," Mr. Gibson said. The film officially opens in 2,000 movie theaters nationwide on Feb. 25, Ash Wednesday.

The movie will be rated 'R', which will serve as a barrier to much of Gibson's natural audience, many of whom do not attend 'R' movies on principal. I think his guerilla, underground strategy is a good one. He's by-passing the critics and Hollywood establishment and taking it directly to those who can positively influence those who might see it.

I think you're going to see the movie be something of a surprise hit. Don't hold your breath for Oscar recognition.

[Link via WorldNetDaily]

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