Thursday, May 06, 2004


Trying to cash in on The Passion crowd, Hollywood is trying desperately to figure out how to appeal to all the newly discovered Christians in the marketplace. With the new movie 'Saved!', Hollywood proves The New York Times > Movies > it doesn't understand:
In "Saved!," Mandy Moore and Macaulay Culkin (in a wheelchair) are siblings attending the school, a Midwestern institution where "Jesus loves you" is a mantra — and an order. A giant cutout of Jesus looms over the campus. Pastor Skip, played by Martin Donovan, is the spiritual leader of the school, handsome, hip and given to complimenting his students on being "phat."

Jena Malone plays a teenager who becomes pregnant while trying to cure her boyfriend of his homosexuality and save him from damnation. Her mother, a divorcée played by Mary-Louise Parker, is trying to be right with God but has an affair with Pastor Skip.

How is this different than if they were trying to make fun of Christians? Well, not a whit, of course. Here was a telling indicator for them:
So far the studio has screened "Saved!" for a gay audience, which loved it, MGM marketing executives say, and for religious leaders, who had mixed opinions.

And yet they're trying to appeal to religious audiences? Hollywood hasn't a clue how to do that because down deep the only thing they can think to do with Christian beliefs is to ridicule them.

I have a sneaking suspicion this won't be the movie to resurrect (pardon the pun) Macauley Culkin's career.

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