Monday, May 10, 2004


Not since the WWJD craze has Jesus been such a fashion statement:
A slew of designers and boutiques have been jumping on the Jesus bandwagon, offering everything from T-shirts to belts paying homage to the Lord. And celebrities from Madonna (search) to Pamela Anderson (search) have been spotted sporting the Jesus chic wear.

“It’s a fun, little Hollywood trend that was sparked by the success of the movie,” said E! Networks lifestyle director Elycia Rubin. “Obviously, fashion influences movies and movies influence fashion.”

A Los Angeles company called Teenage Millionaire makes shirts that say “Jesus Is My Homeboy” and “Mary Is My Homegirl.” Madonna was seen wearing a Mary shirt; Pamela Anderson and Lara Flynn Boyle (search) have been running around in the Jesus Ts, and Ashton Kutcher (search) was photographed with a “Jesus Is My Homeboy” baseball cap on.

You like to see people with true reverence. The evangelicals started this with the catchy takes on popular ad campaigns that substitute a religious message. You've seen the "got jesus?" t-shirts, I'm sure. And while some of these are clever, well-intentioned ways of making a religious point, some more than border on the flippant. Ashton Kutcher and Pamela Anderson wearing "Jesus Is My Homeboy" goes far beyond that. Jesus doesn't need to be "a fun little Hollywood trend."

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