Martin Grove breaks down the numbers on Mel's movie. There's no question he's right about this:
This was not what anyone anticipated, especially not the distributors who turned Gibson down when he was trying to put a domestic deal together for the film. While no one is saying precisely who those distributors were, they clearly know who they are and they're likely to be kicking themselves for a long time to come.
And it couldn't have happened to a better bunch of folks.
[Link via Drudge]
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