Stephen Lanzalotta is a baker and he's not going to take what the anti-bread Atkins diet craze is doing to his bakery business. He's fighting back with some common sense:
Lanzalotta argues that people have been eating bread for too long for it suddenly to be the reason everyone is fat.
“Human civilization and grain have ties that go way back. No municipal society evolved without grain, no matter what it was,” said Lanzalotta, who kneads his dough by hand like ancient breadmakers. “Not that I believe bread is one of the most sacred foods, but it is one of the most important things we can eat.”
He's also tapping into a fad of his own. His anti-Atkins is called The Da Vinci Diet:
The Da Vinci Diet is not published and is revealed primarily through the baker’s lectures. It consists mostly of Mediterranean foods — the foods ancient thinkers and artists ate. Fish, cheese, vegetables, meat, nuts and wine, in addition to bread — none are taboo at Da Vinci’s table.
In his diet, Lanzalotta uses a complicated formula he created that relies on the value of phi, a number discovered by ancient mathematics, used to build the pyramids, and featured prominently in Brown’s book.
Well, of course that's a little silly, but more power to him. Of course, it's a toss up which is more annoying between Atkins and Dan Brown's Da Vinci Code.