You can get a little religion to go with your hotdog at the game on Faith Night at the stadium:
It has long been noted that in certain parts of the United States, a fine line separates sports from religion. But at a minor league indoor football game last month in Birmingham, Ala., fans may have witnessed as transparent an attempt to merge football and church as had ever been tried.
Before kickoff, a Christian band called Audio Adrenaline entertained the crowd. Promoters gave away thousands of Bibles and bobblehead dolls depicting biblical characters like Daniel, Noah and Moses. And when the home team, the Birmingham Steeldogs, took the field, they wore specially made jerseys with the book and number of bible verses printed on the back....
Faith Nights [are] a spiritual twist on Frisbee Nights and Bat Days. While religious-themed sports promotions were once largely a Bible Belt phenomenon that entailed little more than ticket discounts for church and synagogue groups, Faith Nights feature bands, giveaways and revival-style testimonials from players. They have migrated from the Deep South to northern stadiums from Spokane, Wash., to Bridgewater, N.J.
Third Coast Sports, a company in Nashville that says it specializes in church marketing and event planning for sports teams, has scheduled 70 this year in 44 cities, and many teams produce Faith Nights on their own.
They are about to become even bigger. This summer, the religious promotions will hit Major League Baseball. The Atlanta Braves are planning three Faith Days this season, the Arizona Diamondbacks one. The Florida Marlins have tentatively scheduled a Faith Night for September.
And quite frankly, what better fans to lure to the stadium. MLB could certainly use a values makeover.